Settings > Chat Settings > Chat Start
Chat Start
Set the type of image to display when a voice / video chat is started under 
(Friends).
| Send Image | Set to display an image taken by the EyeToy™ USB camera (sold separately) on the screen of the person you are chatting with. |
|---|---|
| Send Avatar | Set to display your avatar on the screen of the person you are chatting with. |
Hint
An avatar is an icon that can be created for each account. The avatar can be set when you create a PLAYSTATION®Network account.
